Not too long ago, I was at the big promotional products convention in Las Vegas. As you might guess, there were lots of pens, calendars, notebooks, coffee mugs, t-shirts and every other possible item that you could put your name or logo on. More importantly though, was what was represented by being in Las Vegas.
When you think of Las Vegas, you think of gambling. With gambling, it all has to do with probability, "the odds of...".
OK, what does all this have to do with marketing and promoting yourself? Well, you need to make sure that you have the odds in your favor to succeed in your endeavors. You can accomplish this by doing some of the basics in your business. One of these might involve:
CUSTOMER SERVICE - Are you being proactive or reactive with your existing clients? After you sell your product or service, do you do the "Wait and Pray" routine of hoping that the phone doesn't ring because of a problem? Or are you proactive and calling your client to say, "I just saw that your --- was delivered yesterday and I wanted to make sure that they were to your expectation." I used to hide behind the "Wait and Pray" routine and if I hadn't heard anything in a couple of weeks, I was pretty sure that the products came out ok. After talking to a number of clients, I realized that if there was a problem, I was going to hear about it anyways, so why not make the initial call. This tells the client that I'm keeping track of their order, making sure that it is received when promised, and that I am making sure that they like it. Don't play the waiting game!!!!!
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