If you are like me, you have memories from growing up that are ingrained in your mind. Those memories may not be present all the time, but something will happen that will bring them back to life. One of those "somethings" happened this week that brought a huge smile to my face.
I grew up in the Chicago area and remember watching channel 9, WGN-TV (long before cable television and superstation status), and a show that aired Monday thru Friday at Noon. Who remembers Bozo the Clown?
Larry Harmon wasn't the original Bozo the Clown, but he was the real one. Harmon, who portrayed the wing-haired clown for more than half a century, died Thursday of congestive heart failure.
I never had the opportunity to visit Bozo but do remember the show and Bucket #6, and how that is a staple in any children's fair or carnival games.
Well, think about how memories affect you and what it would mean for you and your business to be remembered. Are you "Top of Mind" in your products or service? If so great!!!!!! If not, how are you marketing yourself so that you are?
Depending on the product or service that you sell, (and yes we are ALL salespeople), simple items like note pads, key chains, mouse pads and yes, even pens are a way for you to be remembered or at least be that item that "triggers" the memory so that you get the call or the referral.
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